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01 — Our signature model
The performance engine driving growth.
Sales partners are good at reporting activity — visits made, calls dialled, staff placed. None of it tells you whether the sale happened, or why it didn't. We built the opposite.
Every store, agent and conversation sits inside one performance loop: deploy, measure, diagnose, fix, scale. It runs daily, not quarterly. When it finds a gap, we close it that week.
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02 — What we run
We help brands win where it matters most, at the point of sale.
Retail, field and call centre — integrated, not siloed. A lead generated on the street gets closed in-store or on the phone, and the whole journey is tracked.
06 — Proof
We don’t talk growth — we deliver it.
EF Telco started with 7 kiosks in the North West. Today we operate 45+ retail stores across the country’s key trade zones, with new sites opening monthly, 700+ sales agents in store and 1000+ DSF agents on the ground.
+38%
average conversion lift within 12 months of onboarding a new retail estate
94%
average mystery shopper score across the national store network
2.4x
growth in monthly activations for our largest principal since 2022
Recognised every year since becoming a Telkom dealer in June 2023
- Best New Dealer AwardTelkom Dealer Conference 2024 · Sun City (SA)
- Highest Average Revenue per Store Dealer AwardTelkom Dealer Conference 2025 · Mauritius
- Best Performer, Large Store category (Woodland Store)Telkom Dealer Conference 2026 · Zambia
- Top Performing Dealer, Highest Pura 80 Series sales (Huawei Award)Telkom Dealer Conference 2026 · Zambia
Competing against the most established dealers in South African telecoms — and winning.
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We came to EF Telco with a footprint that wasn’t converting. Within two quarters, the same stores were selling 40% more — and for the first time we could see exactly why.
03 — Positioning
Trained for performance. Backed to deliver.
700+ sales agents in our stores and 1000+ DSF agents on the ground — and every one of them came through the same academy.
Performance here is expected, and it's supported. Every team member knows what good looks like, gets trained until they can deliver it, and sees their results as they happen. When they hit the number, it's recognised.
Clear KPIs
Everyone knows exactly what they're measured on.
Continuous training
Through the academy, from day one and ongoing.
Incentives & rewards
Performance is recognised, and paid for.
Real-time tracking
People see their own numbers, not just their manager.
THE RESULT
a team that knows the product, understands the customer, and closes the sale.
a team that knows the product, understands the customer, and closes the sale.
04 — Scale
National scale. Local execution.
From 7 kiosks in Rustenburg to 45+ stores across South Africa — and still opening monthly.
45+
retail stores
5
provinces
700+
sales agents
1
national sales call centre, Sandton
Local where it counts
- Presence in the country's key economic hubs and trade zones
- Teams that know their regional markets
- Recruited from the communities they sell to
Built to scale
- Centralised operations and reporting
- Infrastructure ready for new sites
- A workforce that can be deployed fast
Opening in a new region? We've done it 45 times.
07 — Fit
You’re in the right place if:
Diagnostic{{ fitCounter }} / 05
- 01You’re expanding your retail footprint
- 02Your conversion rate isn’t matching your foot traffic
- 03You need sales capacity that scales without a hiring cycle
- 04You’re entering the telecoms space and need to move fast
- 05Staff performance is inconsistent across sites
EF Telco is your unfair advantage.
08 — Contact
Let’s get serious about sales.
Tell us what you’re selling and where you’re stuck. We’ll come back with a view on what the numbers should look like — and what it takes to get there.